The main cornerstones of the company are the Brick & Smiles ethic policy and standards that are based on the Brick & Smiles values ​​and goals.

Key values ​​and principles on which the Brick & Smiles was designed are:

- Legality

- Openness and transparency

- Clarity and unambiguity

- Orientation on the interests of represented client

- Co-operation and mutual respect

- Professionalism

- Quality

- Liability

- Honesty

- Working speed